Susan is a bright young woman who, like so many typical people, has become unhappy in her job. She struggles to manage her store—but worse, she slips into cynicism and forgets what she’d loved about her work.

But then a friend invites Susan to join a local choir (based on the real choir shown below). All of the members are unpaid volunteers who practice once per week. Susan is told they have very few professional musicians, and that some members can’t even match pitch well.

And yet they sound like this:


What Susan discovers in the choir is the power of collective purpose, the ways that all of us want—and need—to serve a human purpose with what we do. When she begins to take the choir’s ideas back to work, she discovers that compassion, service leadership, and orientation to higher values aren’t just matters of virtue—they’re good management tools as well.

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